Product Positioning

Uncovering the real value.

Great positioning turns features into clear, compelling value for customers. We work with you to pinpoint what truly sets your product apart, ensuring it stands out in crowded, competitive markets and resonates with your ideal audience.

Here are the steps in the dance:

Stage 01

Getting the Right People in the Room

This should ideally be representatives from across the business. Product positioning is a team sport – it’s not solely the remit of the product, marketing, or sales team. Having key stakeholders together in the room ensures the whole team is aligned from the outset.

Stage 02

Positioning Workshop

This is broken into four areas:

  1. Overview of what we mean by ‘positioning’ and why good positioning is important for your customers.
     
  2. Defining features, benefits and (most importantly) value – we’ll explore competitive alternatives (not just your direct competition), understand any unique or differentiating attributes of your product, and connect those to your customers’ goal.
     
  3. Identifying best-fit customers – who cares most about the value your product delivers?
     
  4. Understanding the context that makes that value obvious to the various target segments we’ve identified.

Stage 03

Recommendations

Outputs from the workshop are reviewed and presented with a series of recommendations. This informs a brief for the creative team who will develop a suite of messaging to support.

The Nitty Gritty

Operational Details

Deliverable
Documentation, including outputs, recommendations, and a creative brief to inform messaging development.

Location
Best done face-to-face, but can be run virtually if needed.

 

Make Your Product Unmissable

Let’s position your product to resonate with your audience and deliver real impact.

All fields are required.

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01

Total Brand Review

The flagship service—delivering a brand that’s fully optimised for the wider business strategy.
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02

Brand Strategy

Creating the brand’s building blocks: Vision, Mission and Values which underpin every strategic decision the business makes.
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03

Brand Architecture & Naming

Defining the structural relationships and naming conventions between brands, products and services.
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04

Product Positioning

Creating clarity around the value a product or service brand delivers for its customers.
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05

Brand Identity & Visual Design

Bringing things to life, delivering language and graphic platforms as distinctive brand assets.
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06

Brand Clarity Report

A tracking report that helps marketers understand how their brand performs against a competitive set.

Want more on unpacking product value?
Read our latest insights around Product Positioning right here.