Good Brand Consultants

An outcome-focused brand consultancy specialising in B2B tech.

Independent since 2004, we’ve evolved a common-sense approach to branding. No bullshit. No smoke. No mirrors. We prefer solid branding principles with a simple, straightforward manner.

Image of a design studio

Simple doesn’t mean easy though. We’ll challenge and expect to be challenged. All in the service of creating the best brand solution for your business.

We blend planning, creative and digital to deliver work that’s focused on long-term value creation, not short-term activity.

Our clients agree too. The long-lasting relationships prove our approach resonates with some of the world’s most successful B2B tech companies.

From the UK we consult with businesses all over the world.

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Expert brand advice, when you need it.

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Think branding is all just smoke and mirrors?
Our podcast might just change your mind.

Podcast | 14th Aug 2025

Why Brand Gets Left Behind in B2B - Lessons from Our Survey

In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play second fiddle to product marketing, rarely given the space or investment to shape business decisions. We discuss why belief in brand fades so quickly, why true brand campaigns are almost non-existent in B2B, and how better measurement,  from quick wins to long-term impact, can help brand earn its place at the top table.Take a look at our article, You Don’t Have a Brand Problem. You Have a Brand Belief Problem.Have a look at our results.