Podcast | 3rd Dec 2024
Beyond the Buzzwords: When AI Meets Brand Strategy
Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning.
Good Brand Consultants
An outcome-focused brand consultancy specialising in B2B tech.
Independent since 2004, we’ve evolved a common-sense approach to branding. No bullshit. No smoke. No mirrors. We prefer solid branding principles with a simple, straightforward manner.
Simple doesn’t mean easy though. We’ll challenge and expect to be challenged. All in the service of creating the best brand solution for your business.
We blend planning, creative and digital to deliver work that’s focused on long-term value creation, not short-term activity.
Our clients agree too. The long-lasting relationships prove our approach resonates with some of the world’s most successful B2B tech companies.
From the UK we consult with businesses all over the world.
Expert brand advice, when you need it.
Drop us a line and let's get started.
Think branding is all just smoke and mirrors?
Our podcast might just change your mind.
Podcast | 5th Nov 2024
Beyond Features: How Brand Positioning Drives B2B Sales Success
Shifting from feature-focused sales pitches to value-driven conversations through effective positioning helps B2B companies demonstrate real business benefits to prospects.
Podcast | 30th Sep 2024
Aligning Brand Consistency Across Channels
Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets.