Privacy Policy
Effective date: July 2025
Good Full Stop Ltd (Trading as Good Creative) is committed to safeguarding the privacy of our users while providing the highest possible quality of service. Under the terms of the Data Protection legislation and the GDPR, we are required to explain to you how we will treat any personal and/or private data which we collect from you.
In this privacy policy references to we, us and our are to Good Full Stop Ltd (Trading as Good Creative). References to our Website or the Website are to goodbrandconsultants.com.
1. Who We Are
Good
South Block (Top Floor)
64 Osborne Street
Glasgow
G1 5QH
United Kingdom
Email: [email protected]
2. What Personal Data We Collect
- Contact form submissions: Name, email address, and message content.
- Usage data: IP addresses, browser types, pages visited, and site actions (via Google Analytics, Tag Manager and LinkedIn).
- Cookies and tracking technologies: See section 7.
- Email newsletter data: If subscribed, your email address.
3. Legal Basis for Processing
We process your data under the UK GDPR based on:
- Consent: For analytics, tracking, and marketing communications.
- Legitimate interests: For site performance, improvements, and security.
- Contractual necessity: When you use our contact form or request services.
4. How We Use Your Data
- To respond to enquiries and feedback
- To send newsletters (if opted in)
- To analyse website usage (aggregated and anonymised)
- To maintain site functionality and security
5. How Long We Keep Your Data
- Contact form data: Retained for 12 months unless deleted earlier.
- Analytics data: Stored for up to 26 months via Google Analytics.
- Newsletter data: Until you unsubscribe or request deletion.
6. Sharing Your Data
We work with the following service providers:
| Service | Purpose | Location | Privacy Policy |
|---|---|---|---|
| Google Analytics / Tag Manager | Site analytics | USA | privacy.google.com/businesses/compliance |
| Site analytics | USA | linkedin.com/legal/privacy-policy | |
| Campaign Monitor | Newsletter management | Australia / USA | campaignmonitor.com/trust/gdpr-compliance |
| Cloudflare | Website security / CDN | Global | cloudflare.com/security-policy |
| Akamai Cloud | Hosting and storage | UK | akamai.com/legal/compliance/privacy-trust-center |
| Vimeo | Video Hosting | USA | vimeo.com/privacy |
| Transistor.fm | Podcast Hosting | USA | transistor.fm/privacy |
For transfers outside the UK/EU, we use Standard Contractual Clauses or rely on adequacy decisions.
7. Cookies and Tracking Technologies
We use cookies to improve your experience. Categories include:
- Strictly necessary – required for site functionality
- Performance/analytics – to analyse traffic (e.g., Google Analytics)
- Marketing – for retargeting or ads (e.g., LinkedIn)
You can accept or reject cookies using the banner or browser settings.
| Cookie Name | Purpose | Expiry | Type |
|---|---|---|---|
| _ga | Google Analytics ID | 2 years | Performance |
| _gid | Session analytics | 24 hours | Performance |
| _grecaptcha | Google Recaptcha | Persistent | Performance |
| li_fat_id | LinkedIn Member ID | 30 Days | Marketing |
| li_sugr | LinkedIn Browser ID | 90 Days | Marketing |
| __cf_bm | Cloudflare bot filter | 30 minutes | Strictly necessary |
| _gcl_ls | Transistor ID | 90 days | Strictly necessary |
8. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Request correction or deletion
- Object to or restrict processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, email us at [email protected].
9. Updates to This Policy
We may update this policy from time to time. Changes will be posted here.
10. Complaints
If you believe your data has been misused, you may contact the UK’s Information Commissioner’s Office: