Privacy Policy

Effective date: July 2025

Good Full Stop Ltd (Trading as Good Creative) is committed to safeguarding the privacy of our users while providing the highest possible quality of service. Under the terms of the Data Protection legislation and the GDPR, we are required to explain to you how we will treat any personal and/or private data which we collect from you.

In this privacy policy references to we, us and our are to Good Full Stop Ltd (Trading as Good Creative). References to our Website or the Website are to goodbrandconsultants.com.

1. Who We Are

Good
South Block (Top Floor)
64 Osborne Street
Glasgow
G1 5QH
United Kingdom
Email: [email protected]

2. What Personal Data We Collect

• Contact form submissions: Name, email address, and message content.
• Usage data: IP addresses, browser types, pages visited, and site actions (via Google Analytics, Tag Manager and LinkedIn).
• Cookies and tracking technologies: See section 7.
• Email newsletter data: If subscribed, your email address.

3. Legal Basis for Processing

We process your data under the UK GDPR based on:

• Consent: For analytics, tracking, and marketing communications.
• Legitimate interests: For site performance, improvements, and security.
• Contractual necessity: When you use our contact form or request services.

4. How We Use Your Data

• To respond to enquiries and feedback
• To send newsletters (if opted in)
• To analyse website usage (aggregated and anonymised)
• To maintain site functionality and security

5. How Long We Keep Your Data

• Contact form data: Retained for 12 months unless deleted earlier.
• Analytics data: Stored for up to 26 months via Google Analytics.
• Newsletter data: Until you unsubscribe or request deletion.
• Ask Good Chatbot: Retained for 30 days unless deleted earlier.

6. The Ask Good assistant

Our website includes an AI assistant ("Ask Good") that answers questions about brand using Good's own published content. When you use it, we process the questions and messages you type and the conversation that follows; we keep a record of conversations to understand what people want to know and improve our content. If you ask us to follow up, we also process your name, email, a note on what you're working on, and the related conversation, to respond to your enquiry.

To generate answers, your messages are sent to third-party AI providers (Anthropic and OpenAI), who process them on our behalf and, under their terms, do not use them to train their models. Conversations and enquiry details are stored in our database and emailed to our team for follow-ups.
The assistant provides information only and makes no automated decisions with legal or significant effects about you. Please don't enter sensitive personal information; if you'd like us to act on something specific, leave your details and we'll get in touch.
 

7. Sharing Your Data

We work with the following service providers:

For transfers outside the UK/EU, we use Standard Contractual Clauses or rely on adequacy decisions.

8. Cookies and Tracking Technologies

We use cookies to improve your experience. Categories include:

• Strictly necessary – required for site functionality
• Performance/analytics – to analyse traffic (e.g., Google Analytics)
• Marketing – for retargeting or ads (e.g., LinkedIn)

You can accept or reject cookies using the banner or browser settings.

9. Your Rights Under UK GDPR

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at [email protected].

10. Updates to This Policy

We may update this policy from time to time. Changes will be posted here.

11. Complaints

If you believe your data has been misused, you may contact the UK’s Information Commissioner’s Office:

https://ico.org.uk/make-a-complaint/