Article | 25th Jun 2026
Private equity pays for brand. So why doesn't it manage it?
Private equity understands value better than almost anyone. So why is one of the most valuable assets in the business still treated as a marketing issue?
Brand. Measured.
We’ve tracked the impact of brand across 40+ projects over the last two decades. We’ve captured over 200 data points – across revenue, savings, efficiency, behaviour, and valuation.
40+
Projects with measurable impact
200+
Total data points tracked
1,285%
Median ROI
(where measured)
6,771%
Highest ROI delivered
£80M+
Total client value created
15+
Design Effectiveness Awards
Proven Value. Real Outcomes.
What follows are anonymised snapshots from past projects. They show what’s possible when brand is treated properly – as a lever for growth, change, and meaningful return across the business.
01. Revenue, Profit & Growth
Brand should help you grow. That means selling more, charging more, or reaching more people. We define the offer, sharpen the story, and give the business the clarity it needs to move.
This kind of commercial impact starts with getting the strategy right. The Total Brand Review is where most of our clients begin.
Global Tool Brand
Repositioned to challenge Bosch and DeWalt. Rooted in Bauhaus heritage, relaunched with a bold “power-first” identity. The result? A revitalised brand, new global markets, and serious commercial uplift.
+40% Sales
+8.6% Volume
+35% Average Price
6,771% ROI
Premium Spirits Brand
Strategic repositioning and packaging overhaul unlocked growth, margin, and pricing power – all without touching the liquid.
+58% Sales value
+28% Market share
+25% Price Point
Haircare Rebrand
A modest rename and rebrand turned a tired pro-range into a credible competitor. Shelf standout, international access, and double sales – all with no formula change.
+105% Sales increase
+89% Volume
+8% Unit Price
1,285% ROI
02. Efficiency & Savings
Brand thinking cuts waste. We’ve used it to streamline support, reduce marketing costs, and avoid unnecessary spend. Smarter brands mean smoother operations.
Tech Platform Brand & Web Evolution
Repositioned a B2B tech business from a hardware-led model to a software-first innovator. Simplified a fragmented brand portfolio, introduced a Branded House structure, and rebuilt the digital platform to support scale and acquisition.
+525% Web enquiries
+80%Conversion rate
15+Acquisitions integrated
Commercial Property Company Website Consolidation
Replaced legacy sites with a single, scalable platform. Saved money, simplified workflows, and improved the user experience for everyone.
£613Ksaved over 2 years
170%ROI
19Websites replaced
Internal Health & Safety Brand
Unified four separate programmes into one bold, no-nonsense internal brand and campaign. Changed behaviour, boosted compliance, and delivered clear commercial value.
£2.6MSavings
-22%Sick days
-60%Lost Time Accidents (LTAs)
98%Brand recognition
03. Cultural & Behavioural Change
Sometimes the value is harder to track – but no less real. When brand unifies teams, lifts morale, or sharpens internal focus, the whole business moves faster.
Cancer Charity Rebrand
A unifying new brand brought clarity and momentum to a critical regional cause. The result was record fundraising and renewed belief.
+289%Income increase
£3.6MRaised in Year 1
Unanimous SupportFrom all stakeholders
Energy Company Safety Brand
Replaced internal 'wallpaper' approach and compliance fatigue with one clear brand and message. Resulted in greater cut-through, stronger engagement, and meaningful behaviour change.
-7% Drop in injuries and absence (anecdotally linked)
Community Project Transformation
From near-insolvency to sector-leading impact. A rebrand that gave funders confidence – and the team the tools to deliver.
+120%Income increase
£119KSurplus swing
850+More people supported
04. Valuation & Exit
Brand increases business value. We’ve helped build platforms that attracted buyers, improved multiples, and sped up deals.
Aquaculture Brand Consolidation
Pre-sale brand work clarified the offer, aligned global teams, and simplified the portfolio. The result? A stronger story – and a significantly higher valuation.
$1.5bnSale price: x2 previous value
Telecoms Scale-Up Brand Launch
Named, built and launched the brand in 12 weeks. Designed to scale quickly and exit cleanly. Delivered exactly that.
£200MAcquisition within 3 years
A Quick Word on Measurement
Not every brand project can be tracked to the penny.
Not every client wants to measure. And not all results show up straight away.
We get it. We’re not obsessed with data for data’s sake. But where clients want to know what they’re getting, we’re right there with them – setting up the metrics, planning for the long term, and proving the value of doing brand properly.
The results shared above are based on projects where measurement was possible and the data existed – tracked through client-reported figures, internal analytics, or third-party assessments. It’s not always perfect, but it’s always rooted in what matters.
Why Good Gets These Results
Because we don’t start with design.
We start with strategy – sharp, commercial, and built to cut through complexity.
We bring clarity where there’s noise, and rigour where there’s guesswork. Then we layer in creative that actually moves people. No fluff. No filler. Just brand thinking that works — because it’s built to.
That’s why our brand work delivers.
Design Effectiveness Awards
Most awards reward style. These reward outcomes.
We’ve won 15+ Design Effectiveness Awards – including Gold, Silver and Bronze – for work that delivered genuine commercial impact.
Not for pretty packaging. But for brand that worked.
If any of this resonates, let's talk. No pitch, no obligation, just an honest conversation about whether we can help and what that might involve.
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