Brand Results

Real-world results for brand done properly.

We don’t believe in brand for brand’s sake.
We believe brand should make you money or save you money – or both.

Sometimes that looks like higher sales. Sometimes it’s operational savings. Sometimes it’s a shift in culture, morale, or confidence. Not every project we do is easily measured. That’s the reality of working with brand. But when the client is on board, the brief is clear, and the data exists – the results speak for themselves.

 

Brand. Measured.

We’ve tracked the impact of brand across 40+ projects over the last two decades. We’ve captured over 200 data points – across revenue, savings, efficiency, behaviour, and valuation.

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40+

Projects with measurable impact

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200+

Total data points tracked

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1,285%

Median ROI
(where measured)

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6,771%

Highest ROI delivered

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£80M+

Total client value created

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15+

 

Design Effectiveness Awards

Proven Value. Real Outcomes.

What follows are anonymised snapshots from past projects. They show what’s possible when brand is treated properly – as a lever for growth, change, and meaningful return across the business.

01. Revenue, Profit & Growth

Brand should help you grow. That means selling more, charging more, or reaching more people. We define the offer, sharpen the story, and give the business the clarity it needs to move.

Global Tool Brand

Repositioned to challenge Bosch and DeWalt. Rooted in Bauhaus heritage, relaunched with a bold “power-first” identity. The result? A revitalised brand, new global markets, and serious commercial uplift.

+40% Sales

+8.6% Volume

+35% Average Price

6,711% ROI

Premium Spirits Brand

Strategic repositioning and packaging overhaul unlocked growth, margin, and pricing power – all without touching the liquid.

+58% Sales value

+28% Market share

+25% Price Point

Haircare Rebrand

A modest rename and rebrand turned a tired pro-range into a credible competitor. Shelf standout, international access, and double sales – all with no formula change.

+105% Sales increase

+89% Volume

+8% Unit Price

1,285% ROI

02. Efficiency & Savings

Brand thinking cuts waste. We’ve used it to streamline support, reduce marketing costs, and avoid unnecessary spend. Smarter brands mean smoother operations.

Tech Platform Brand & Web Evolution

Repositioned a B2B tech business from a hardware-led model to a software-first innovator. Simplified a fragmented brand portfolio, introduced a Branded House structure, and rebuilt the digital platform to support scale and acquisition.

+525% Web enquiries

+80%Conversion rate

15+Acquisitions integrated

Commercial Property Company Website Consolidation

Replaced legacy sites with a single, scalable platform. Saved money, simplified workflows, and improved the user experience for everyone.

£613Ksaved over 2 years

170%ROI

19Websites replaced

Internal Health & Safety Brand

Unified four separate programmes into one bold, no-nonsense internal brand and campaign. Changed behaviour, boosted compliance, and delivered clear commercial value.

£2.6MSavings

-22%Sick days

-60%Lost Time Accidents (LTAs)

98%Brand recognition

03. Cultural & Behavioural Change

Sometimes the value is harder to track – but no less real. When brand unifies teams, lifts morale, or sharpens internal focus, the whole business moves faster.

Cancer Charity Rebrand

A unifying new brand brought clarity and momentum to a critical regional cause. The result was record fundraising and renewed belief.

+289%Income increase

£3.6MRaised in Year 1

Unanimous SupportFrom all stakeholders

Energy Company Safety Brand

Replaced internal 'wallpaper' approach and compliance fatigue with one clear brand and message. Resulted in greater cut-through, stronger engagement, and meaningful behaviour change.

-7% Drop in injuries and absence (anecdotally linked)

Community Project Transformation

From near-insolvency to sector-leading impact. A rebrand that gave funders confidence – and the team the tools to deliver.

+120%Income increase

£119KSurplus swing

850+More people supported

04. Valuation & Exit

Brand increases business value. We’ve helped build platforms that attracted buyers, improved multiples, and sped up deals.

Aquaculture Brand Consolidation

Pre-sale brand work clarified the offer, aligned global teams, and simplified the portfolio. The result? A stronger story – and a significantly higher valuation.

$1.5bnSale price: x2 previous value

Telecoms Scale-Up Brand Launch

Named, built and launched the brand in 12 weeks. Designed to scale quickly and exit cleanly. Delivered exactly that.

£200MAcquisition within 3 years

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A Quick Word on Measurement

Not every brand project can be tracked to the penny.
Not every client wants to measure. And not all results show up straight away.

We get it. We’re not obsessed with data for data’s sake. But where clients want to know what they’re getting, we’re right there with them – setting up the metrics, planning for the long term, and proving the value of doing brand properly.

The results shared above are based on projects where measurement was possible and the data existed – tracked through client-reported figures, internal analytics, or third-party assessments. It’s not always perfect, but it’s always rooted in what matters.

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Why Good Gets These Results

Because we don’t start with design.
We start with strategy – sharp, commercial, and built to cut through complexity.

We bring clarity where there’s noise, and rigour where there’s guesswork. Then we layer in creative that actually moves people. No fluff. No filler. Just brand thinking that works — because it’s built to.

That’s why our brand work delivers.
 

Effective Design Awards from the Design Business Association

Design Effectiveness Awards

Most awards reward style. These reward outcomes.
We’ve won 15+ Design Effectiveness Awards – including Gold, Silver and Bronze – for work that delivered genuine commercial impact.

Not for pretty packaging. But for brand that worked.
 

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See what we've been talking about recently...

Podcast | 14th Aug 2025

Why Brand Gets Left Behind in B2B - Lessons from Our Survey

In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play second fiddle to product marketing, rarely given the space or investment to shape business decisions. We discuss why belief in brand fades so quickly, why true brand campaigns are almost non-existent in B2B, and how better measurement,  from quick wins to long-term impact, can help brand earn its place at the top table.Take a look at our article, You Don’t Have a Brand Problem. You Have a Brand Belief Problem.Have a look at our results.