We don’t believe in brand for brand’s sake.
We believe brand should make you money or save you money – or both.
Sometimes that looks like higher sales. Sometimes it’s operational savings. Sometimes it’s a shift in culture, morale, or confidence. Not every project we do is easily measured. That’s the reality of working with brand. But when the client is on board, the brief is clear, and the data exists – the results speak for themselves.
We’ve tracked the impact of brand across 40+ projects over the last two decades. We’ve captured over 200 data points – across revenue, savings, efficiency, behaviour, and valuation.
Projects with measurable impact
Total data points tracked
Median ROI
(where measured)
Highest ROI delivered
Total client value created
Design Effectiveness Awards
What follows are anonymised snapshots from past projects. They show what’s possible when brand is treated properly – as a lever for growth, change, and meaningful return across the business.
Brand should help you grow. That means selling more, charging more, or reaching more people. We define the offer, sharpen the story, and give the business the clarity it needs to move.
Repositioned to challenge Bosch and DeWalt. Rooted in Bauhaus heritage, relaunched with a bold “power-first” identity. The result? A revitalised brand, new global markets, and serious commercial uplift.
+40% Sales
+8.6% Volume
+35% Average Price
6,711% ROI
Strategic repositioning and packaging overhaul unlocked growth, margin, and pricing power – all without touching the liquid.
+58% Sales value
+28% Market share
+25% Price Point
A modest rename and rebrand turned a tired pro-range into a credible competitor. Shelf standout, international access, and double sales – all with no formula change.
+105% Sales increase
+89% Volume
+8% Unit Price
1,285% ROI
Brand thinking cuts waste. We’ve used it to streamline support, reduce marketing costs, and avoid unnecessary spend. Smarter brands mean smoother operations.
Repositioned a B2B tech business from a hardware-led model to a software-first innovator. Simplified a fragmented brand portfolio, introduced a Branded House structure, and rebuilt the digital platform to support scale and acquisition.
+525% Web enquiries
+80%Conversion rate
15+Acquisitions integrated
Replaced legacy sites with a single, scalable platform. Saved money, simplified workflows, and improved the user experience for everyone.
£613Ksaved over 2 years
170%ROI
19Websites replaced
Unified four separate programmes into one bold, no-nonsense internal brand and campaign. Changed behaviour, boosted compliance, and delivered clear commercial value.
£2.6MSavings
-22%Sick days
-60%Lost Time Accidents (LTAs)
98%Brand recognition
Sometimes the value is harder to track – but no less real. When brand unifies teams, lifts morale, or sharpens internal focus, the whole business moves faster.
A unifying new brand brought clarity and momentum to a critical regional cause. The result was record fundraising and renewed belief.
+289%Income increase
£3.6MRaised in Year 1
Unanimous SupportFrom all stakeholders
Replaced internal 'wallpaper' approach and compliance fatigue with one clear brand and message. Resulted in greater cut-through, stronger engagement, and meaningful behaviour change.
-7% Drop in injuries and absence (anecdotally linked)
From near-insolvency to sector-leading impact. A rebrand that gave funders confidence – and the team the tools to deliver.
+120%Income increase
£119KSurplus swing
850+More people supported
Brand increases business value. We’ve helped build platforms that attracted buyers, improved multiples, and sped up deals.
Pre-sale brand work clarified the offer, aligned global teams, and simplified the portfolio. The result? A stronger story – and a significantly higher valuation.
$1.5bnSale price: x2 previous value
Named, built and launched the brand in 12 weeks. Designed to scale quickly and exit cleanly. Delivered exactly that.
£200MAcquisition within 3 years
Not every brand project can be tracked to the penny.
Not every client wants to measure. And not all results show up straight away.
We get it. We’re not obsessed with data for data’s sake. But where clients want to know what they’re getting, we’re right there with them – setting up the metrics, planning for the long term, and proving the value of doing brand properly.
The results shared above are based on projects where measurement was possible and the data existed – tracked through client-reported figures, internal analytics, or third-party assessments. It’s not always perfect, but it’s always rooted in what matters.
Because we don’t start with design.
We start with strategy – sharp, commercial, and built to cut through complexity.
We bring clarity where there’s noise, and rigour where there’s guesswork. Then we layer in creative that actually moves people. No fluff. No filler. Just brand thinking that works — because it’s built to.
That’s why our brand work delivers.
Most awards reward style. These reward outcomes.
We’ve won 15+ Design Effectiveness Awards – including Gold, Silver and Bronze – for work that delivered genuine commercial impact.
Not for pretty packaging. But for brand that worked.
Article | 29th Sep 2025
Measuring brand should be simple in theory, but in reality, it’s often messy, political, and difficult to pin down. Here’s why it’s so hard – and why doing something, however imperfect, is always better than nothing.
Podcast | 17th Sep 2025
In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.
Article | 11th Sep 2025
Refreshing a brand doesn’t always mean starting over. Done well, it’s about subtle evolution – strengthening what already works while removing the clutter that’s built up over time. In this piece, we look at why boards fear brand change, why that perception is wrong, and how we approach brand refreshes, so they build confidence rather than cause chaos.