Article | 18th Mar 2026
Why your B2B brand isn't generating leads
Pipeline's stalled. Marketing is generating traffic but not enquiries. Sales says the leads coming through aren't the right fit. Everyone is looking at the wrong thing.
Hello, we’re Good,
a brand consultancy.
We believe that brand strategy is business strategy.
Our work helps B2B businesses strengthen positioning, win customer loyalty, and drive business growth through effective brand strategy.
Take a look at our client work, understand our approach to branding or look at the results that our brand strategies have delivered for our clients.
365 Retail Markets
Putting the tech into food technology.
What we’ve been talking about recently...
Article | 4th Feb 2026
When Does a B2B Company Actually Need to Rebrand?
The word 'rebrand' gets thrown around a lot. A new logo here, a colour refresh there, and suddenly it's a rebrand. But for B2B companies, a true rebrand is a significant strategic decision. And getting the timing wrong can be costly.
Article | 30th Jan 2026
How the Halo Effect Causes Businesses to Misread Brand Performance
Businesses often judge brand health through short-term performance. That’s a mistake, and it leads to the wrong decisions at the wrong time.