Article | 19th Aug 2026
Is AI Making Brand Positioning More Important Than Ever?
For years, positioning came up as one thread inside a bigger brand conversation. Lately it's arriving as the main thing, named outright from the first conversation. Maybe that's AI flattening what businesses used to have to work hard to make distinct. Maybe it's just that almost nobody agrees on what the word actually means in the first place. Either way, it's worth working out.