Article | 30th Jan 2026
How the Halo Effect Causes Businesses to Misread Brand Performance
Businesses often judge brand health through short-term performance. That’s a mistake, and it leads to the wrong decisions at the wrong time.
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Podcast | 15th Jan 2026
Bursting the AI Powered Bubble
In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.
Article | 13th Jan 2026
War Games: Why PSKY’s Hostile Bid is a Brand Disaster
What a soap opera. For years, I've been enjoying William Cohan's coverage of the industry over at Puck News. All the struggles, the intrigue, the… well, nonsense. And now, these giants have given us exactly what we want: A crossover event. To. The. DEATH.