Our work helps B2B businesses strengthen positioning, win customer loyalty, and drive business growth through effective brand strategy.
Take a look at our client work, understand our approach to branding or look at the results that our brand strategies have delivered for our clients.
Putting the tech into food technology.
Article | 4th Feb 2026
The word 'rebrand' gets thrown around a lot. A new logo here, a colour refresh there, and suddenly it's a rebrand. But for B2B companies, a true rebrand is a significant strategic decision. And getting the timing wrong can be costly.
Article | 30th Jan 2026
Businesses often judge brand health through short-term performance. That’s a mistake, and it leads to the wrong decisions at the wrong time.
Podcast | 15th Jan 2026
In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.
