We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies.
Podcast | 15th Jan 2026
In this episode, Stewart, Julie, and Chris dive into the pervasive problem of "AI-powered" marketing in 2026. Sparked by observations from the Consumer Electronics Show in Las Vegas, the team discusses how lazy product marketing has reduced AI to a meaningless badge, plastered on everything from battery chargers to computers without explaining actual customer value.
Podcast | 25th Nov 2025
Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.
Podcast | 3rd Nov 2025
Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including Core (Scottish Power) and Norbord.
Podcast | 1st Oct 2025
Something's coming over the hill! In this episode of The Good Brand Podcast, Stewart sits down with Chris and Julie to tackle a thorny question: what happens when “cheap imports” aren’t cheap or inferior anymore, just good enough, well-priced, and increasingly well-branded?
Podcast | 17th Sep 2025
In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy.
Podcast | 27th Aug 2025
In this episode of the Good Brand Podcast, we sit down with Caroline Jones (CJ), co-director of Anatomical Concepts, a Glasgow-based company providing rehabilitation technology and personalised services for people following life-changing illness or injury.
Podcast | 14th Aug 2025
In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling.
Podcast | 30th Jul 2025
Why do so many professional services firms, full of smart, capable people, sound like they’re trying to confuse you? In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark.
Podcast | 9th Jul 2025
A trillion-dollar value gap. A C-suite that doesn’t get it. And why “brand” still feels like a dirty word in B2B. Stewart, Chris, and guest Teri Nicklin get real about why brand is misunderstood, underfunded, and harder than ever to prove. Expect honest takes, stupid questions worth asking, and a push for braver brand thinking.
Podcast | 23rd Jun 2025
In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.
Podcast | 31st Mar 2025
B2B tech is booming. But most of the branding? Dull, confused, and disconnected from what actually drives growth. In this episode, Stewart, Chris, and Julie dig into Brand Dynamics in B2B Tech: The Current Landscape - our new report that finally puts it all in one place.
Podcast | 3rd Dec 2024
Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning.
Podcast | 5th Nov 2024
Shifting from feature-focused sales pitches to value-driven conversations through effective positioning helps B2B companies demonstrate real business benefits to prospects.
Podcast | 30th Sep 2024
Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets.
Podcast | 11th Sep 2024
In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses.
Podcast | 1st Aug 2024
Going through a brand refresh is fraught with challenges.
Podcast | 20th May 2024
The theory around brand architecture is well documented.
Podcast | 4th Jan 2024
We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.
Podcast | 30th Oct 2023
Stewart's in the US! Chris is at home! Julie is at home!
Podcast | 28th Sep 2023
We're not playing around, we're diving deep into the trenches of practical brand strategy.
Podcast | 15th Aug 2023
In this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed.
Podcast | 13th Jul 2023
In this episode, we tackle the issue of 'brand confusion' and its impact on sales.
Podcast | 20th Jun 2023
We work with private equity businesses that understand the value of a clearly articulated brand.
Podcast | 22nd Mar 2023
We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business.