Podcast | 24th Oct 2022
Why Brands need a Serious Brand Strategy
The title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it.
Our Brand Thinking
Podcast
We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies.
Podcast | 13th Sep 2022
Creating your Brand Vision
Defining your brand starts with your vision. We look at the best approaches to creating a meaningful vision that's ownable to your business.
Podcast | 2nd Aug 2022
Do You Need a Brand Purpose?
We talk about brand purpose. Is it useful? Does it help? What's the point? Where does it work well? Where doesn't it? We talk it out. Let us know what you think.
Podcast | 20th Apr 2022
Brand Strategy is Business Strategy
If you're looking to put a brand strategy in place it makes sense to know what the return is. The best way to do that is to tie the goals to the overall business strategy. Makes sense. So why is it we don't see this in operation as much as we'd like? Chris dives deep into what it takes to tie brand to the business goals.
Podcast | 10th Jan 2022
Building Sustainability into Your Brand
We've talked about how sustainability can destroy brands, the trick is then to understand how to make brands work with sustainability. Especially as a number of proposals are on the table about how brands should report on their sustainability efforts. We have a chat about the repercussions of Sustainability Disclosure Requirements and what it means for branding.
Podcast | 11th Nov 2021
Brand Definitions
Do you get confused between your mission and your vision? Are you tripping up over the values and a purpose? Can you tell the difference between a brand key and a brand onion? Are you asking why this is so hard? So are we. Here's our approach.
Podcast | 14th Oct 2021
Content vs. Brand
Brand's where the fun is, content's where the work is. But what's more important? There's is only one way to find out. FIGHT!
Podcast | 20th Sep 2021
What's Love Got To Do With It?
We're looking at the thorny issue of "Brand Love". Is it something useful? Is it nonsense? Can it be measured? We chat it through. Chris, Julie and Stewart try to get to the bottom of the phrase, "brand love".
Podcast | 15th Jul 2021
Is Sustainability Damaging Brands?
Yes, that’s right, you read that right. Sustainability is important, we’re not arguing that, but are brands getting their messaging around it right? We’re seeing some trends and we’re not encouraged. Oh, we also have our longest prepod but trying to edit it was a nightmare so, yes, five minutes of ‘banter’ before we get into the good stuff. Let us know what you think. About the sustainability chat, not our prepodding.
Podcast | 21st Jun 2021
Apple Brand Lessons
Sure, they're the biggest company in the world with budgets that would make your eyes water. But we can still learn so much from Apple, no matter what size the budget or what business you're in. We got talking about it. See what you think.
Podcast | 5th May 2021
Getting Clarity Around Brands
If you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what they are, why we think they’re useful and how the reports can be used to guide brands.
Podcast | 25th Mar 2021
Branding By Algorithm
The hippies won!!!! Branding is fully democratised! This is the future, now! Everything is awesome. We think. We'll have a chat about it. We see massive upsides and a few potential banana skins.
Podcast | 17th Feb 2021
Bloody Luxury
Recorded just before Christmas, we were bombarded with the perfume ads which led to a chat about branding and the luxury market.
Podcast | 12th Jan 2021
Brand Bollocks
We're in another lockdown. We're mad as hell and we're not going to take it anymore. And it starts with those branding theories we just can't stand. We picked three knitting rippers to start with. We could've picked more. A lot more. We're raging. But still staying positive.
Podcast | 9th Dec 2020
Your Website is Your Brand
Your website is the most apparent, transparent, accessible, immediate and influential asset you have. But sometimes brand isn’t applied to your site as well as it should be. Why is this, what’s the consequence of ignoring brand here and what can you do to make sure you’ve got the best experience going? We go through it all. We also introduce the Salami of Trust, probably the biggest branding buzzword of 2021. No problem.
Podcast | 16th Nov 2020
You Get The Agency You Deserve
We've implemented a new client policy and we're interested in chatting it through. We're really interested in what you think about this. What have we missed, what are your concerns, what do you like? We're keen to learn. Drop us a line at [email protected] Oh, and a terrible Sean Connery joke told terribly.
Podcast | 12th Oct 2020
Pure Quantum
Julie's back! Tired sharks! Boris jokes! What is content? How to create a content strategy! Ill-advised Sean Connery impressions! Pointed questions! Shameless/shameful self-promotion! Scream if you want to go faster!
Podcast | 22nd Sep 2020
Stop the Digital Doing
Julie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning.
Podcast | 24th Aug 2020
We Have Lots of Names For You.
After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture.
Podcast | 28th Jul 2020
The Value of Brand Values
Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.
Podcast | 13th Jul 2020
Five Points of Brand Leadership
How can you tell if your company is taking the brand seriously? Chris, Stewart and Julie sit down and chat through the top five signs of brand leadership that we think you can gauge if your business is taking brand seriously.
Podcast | 22nd Jun 2020
Back to Basics
Social distancing! The future! The basics! The business! The pub openings! One star reviews! Forgetting statistical sources! Meme reading! All this and more on the Internet's favourite three-star branding podcast.
Podcast | 11th May 2020
Where Have All The Women Gone?
In this barnstorming episode from your favourite three-star podcast about branding, we're joined by a very special guest and great friend of Good, Nat Maher. We're chatting about Nat's role as founder of Kerning the Gap, an equality network for the design industry. We cover it all, we discuss the founding of KtG, the launch of the Scottish chapter, confidence in women, how men fit in, world leadership and much more besides. So much in fact that we had to cut Nat's predictions for the pub openings. Her guess: September!!!! Enjoy!
Podcast | 29th Apr 2020
The Fortune Telling Business
Special guest time, we're joined by Chris George, marketing director for UK and Ireland for Electrolux. We talk about Corona (sorry), branding, consumer confidence, yellow and when the pubs will be open again.