We explain more on this month's podcast. You can read the original article on our website.
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Still Curious? Keep the ideas flowing - read another article.
What Does Positioning Really Mean?
Brand positioning isn’t just a tagline—it’s about owning a distinct space in customers’ minds. Without a clear strategy, your brand risks blending into the noise. This article explains what brand positioning is, how it differs from product positioning, and how to make it work for your business.
The Value of Brand Values
Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.
Why Brands need a Serious Brand Strategy
The title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it.