Blue box

Is Sustainability Damaging Brands?

Yes, that’s right, you read that right. Sustainability is important, we’re not arguing that, but are brands getting their messaging around it right? We’re seeing some trends and we’re not encouraged. Oh, we also have our longest prepod but trying to edit it was a nightmare so, yes, five minutes of ‘banter’ before we get into the good stuff. Let us know what you think. About the sustainability chat, not our prepodding.

Have a look at the article that inspired our podcast. 

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Still Curious? Keep the ideas flowing - read another article.

Why Brand Gets Left Behind in B2B - Lessons from Our Survey

In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling. While most businesses invest in defining their brand, too often the strategy gets shelved after launch. Brand is left to play second fiddle to product marketing, rarely given the space or investment to shape business decisions. We discuss why belief in brand fades so quickly, why true brand campaigns are almost non-existent in B2B, and how better measurement,  from quick wins to long-term impact, can help brand earn its place at the top table.Take a look at our article, You Don’t Have a Brand Problem. You Have a Brand Belief Problem.Have a look at our results.