Have a look at the article that inspired our podcast.
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Still Curious? Keep the ideas flowing - read another article.
What's that coming over the hill? Is it a brand eating monster?
Clients used to talk about “cheap asian imports” as a distraction. They were, as the name implies, cheap. Cheap in cost but also in quality.
A Trillion Left on the Table: Brand in B2B
A trillion-dollar value gap. A C-suite that doesn’t get it. And why “brand” still feels like a dirty word in B2B. Stewart, Chris, and guest Teri Nicklin get real about why brand is misunderstood, underfunded, and harder than ever to prove. Expect honest takes, stupid questions worth asking, and a push for braver brand thinking.
The Theory and Practice of Brand Architecture
The theory around brand architecture is well documented.