Blue box

We Have Lots of Names For You.

After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture.

Articles on the Good website:

How many products does a brand need?

Time to Review Your Brand Architecture

Brand Architecture - Don’t forget the due diligence

Defining your brand architecture - more information on Devro

Download the episode

Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.

Still Curious? Keep the ideas flowing - read another article.