Article against brand love : Can't Buy Me Brand Love
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Measuring Brand: Leading and Lagging Indicators
Brand is one of the most important levers a business has, but it’s also one of the hardest to measure. Twenty years in, we’ve learned that proving the value of brand is less about magic formulas and more about setting clear expectations. Here’s how we think about it.
Brand Definitions
Do you get confused between your mission and your vision? Are you tripping up over the values and a purpose? Can you tell the difference between a brand key and a brand onion? Are you asking why this is so hard? So are we. Here's our approach.
Why Smart Firms Sound Stupid: 5 Hard Truths About Branding in Professional Service
Why do so many professional services firms, full of smart, capable people, sound like they’re trying to confuse you? In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark.