Why Brands need a Serious Brand Strategy

The title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it.

Here's a link to the original article on the Good website. Why Brands Need a Serious Brand Strategy. 

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Why Your Best Work Isn't Winning

In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.