A link to our brand definition example.
The best article on the Internet: BRAND ONIONS!
Our podcast where we talk about brand values.
Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Still Curious? Keep the ideas flowing - read another article.
What Does Positioning Really Mean?
Brand positioning isn’t just a tagline—it’s about owning a distinct space in customers’ minds. Without a clear strategy, your brand risks blending into the noise. This article explains what brand positioning is, how it differs from product positioning, and how to make it work for your business.
Five Points of Brand Leadership
How can you tell if your company is taking the brand seriously? Chris, Stewart and Julie sit down and chat through the top five signs of brand leadership that we think you can gauge if your business is taking brand seriously.
Getting Clarity Around Brands
If you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what they are, why we think they’re useful and how the reports can be used to guide brands.