Our Brand Thinking

Podcast

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies.

Podcast | 11th May 2020

Where Have All The Women Gone?

In this barnstorming episode from your favourite three-star podcast about branding, we're joined by a very special guest and great friend of Good, Nat Maher. We're chatting about Nat's role as founder of Kerning the Gap, an equality network for the design industry. We cover it all, we discuss the founding of KtG, the launch of the Scottish chapter, confidence in women, how men fit in, world leadership and much more besides. So much in fact that we had to cut Nat's predictions for the pub openings. Her guess: September!!!! Enjoy!

Podcast | 29th Apr 2020

The Fortune Telling Business

Special guest time, we're joined by Chris George, marketing director for UK and Ireland for Electrolux. We talk about Corona (sorry), branding, consumer confidence, yellow and when the pubs will be open again.

Podcast | 7th Apr 2020

Struggling on the Kid Front

We promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other.

Podcast | 27th Mar 2020

Endorsed by a Superhero

All professionalism leaves the building as we do our first podcast from our homes. We talk about how the business is doing in Corona time, what we're not doing and what we think brands should be thinking about doing. Then we chat to some of the team at Good to see how they're feeling. Feel free to leave us a 3-star review. We know. It'll be better next week.

Podcast | 18th Mar 2020

Corona Time

When we decided to start this podcast we wanted it to be about brand, not about an agency. That was two weeks ago. How times have changed. We just wanted to chat through where we are, what we’re feeling and what we’re doing. No great insights here, just thought it would be good to share. Stay safe.

Podcast | 13th Mar 2020

Beware those Branded Wasps

We're going for an easy one. What is brand? Chris, Julie and Stewart thrash it out. Hopefully. Let us know what you think, we're up for a chat.

Podcast | 7th Mar 2020

Starting up is fun to do

Here it is, the first episode of Good's podcast, the Good Round Up. Chris and Stewart chat through some posts that have gone up on the Good site. We're covering reporting, some insights into brand architecture and how you can get the best from your agency.