Struggling on the Kid FrontWe promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other. We have no show notes. That's ok. Download the episode Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.
The Win Rate Illusion: Why Brand Strategy Should Be RepellentWe received a brief recently from a great client. It was full of gnarly problems and interesting challenges. The kind of brief you want because the client is genuinely looking for growth. Then I looked at the KPIs.
Brand BollocksWe're in another lockdown. We're mad as hell and we're not going to take it anymore. And it starts with those branding theories we just can't stand. We picked three knitting rippers to start with. We could've picked more. A lot more. We're raging. But still staying positive.
Has Lululemon Lost Its Soul (And Is Your Brand Next)?Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.