Struggling on the Kid FrontWe promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other. We have no show notes. That's ok. Download the episode Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Why Brand, Not Sales Tactics, Could Be Killing Your Conversion Rates.Let’s get one thing straight. Sales performance isn’t just a pipeline problem. Or a training problem. Or even a strategy problem. These things matter, yes, but if your sales team keeps coming up short, chances are the real problem lies elsewhere.
Do You Need a Brand Purpose?We talk about brand purpose. Is it useful? Does it help? What's the point? Where does it work well? Where doesn't it? We talk it out. Let us know what you think.
The Theory and Practice of Brand ArchitectureThe theory around brand architecture is well documented.