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A CFO’s Guide: When to Invest in Brand vs. Sales Enablement.
When sales flatten, most CFOs reach for the obvious fix: pour money into sales enablement. More decks, more training, bigger incentives. But here's another point of view.
What's Your Real Competiton?
Your competition is another company; it's the status quo.
We Have Lots of Names For You.
After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture.