Struggling on the Kid FrontWe promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other. We have no show notes. That's ok. Download the episode Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.
How to Refresh Your Brand Without Losing What WorksRefreshing a brand doesn’t always mean starting over. Done well, it’s about subtle evolution – strengthening what already works while removing the clutter that’s built up over time. In this piece, we look at why boards fear brand change, why that perception is wrong, and how we approach brand refreshes, so they build confidence rather than cause chaos.
Brand Guideline GuidelinesWe chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.
Why Brands need a Serious Brand StrategyThe title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it.