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Brand Differentiation in the Age of AI Content
Marketers have been told to become publishers for the best part of a decade. Most of them did it: editorial calendars, content strategies, dedicated teams. The brief was always the same: more content, more often, on more channels. Then AI arrived and removed the last excuse not to produce. We now have more content than ever, and most of it sounds like it was written by nobody in particular.
Content vs. Brand
Brand's where the fun is, content's where the work is. But what's more important? There's is only one way to find out. FIGHT!
Taming the Product Portfolio Beast: Simplifying B2B Offerings
In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses.