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When Does a B2B Company Actually Need to Rebrand?
The word 'rebrand' gets thrown around a lot. A new logo here, a colour refresh there, and suddenly it's a rebrand. But for B2B companies, a true rebrand is a significant strategic decision. And getting the timing wrong can be costly.
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Going through a brand refresh is fraught with challenges.
Brand at the Top: Why CEOs Can’t Ignore Brand
In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy.