We have no show notes. That's ok.
Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Still Curious? Keep the ideas flowing - read another article.
Brand Differentiation in the Age of AI Content
Marketers have been told to become publishers for the best part of a decade. Most of them did it: editorial calendars, content strategies, dedicated teams. The brief was always the same: more content, more often, on more channels. Then AI arrived and removed the last excuse not to produce. We now have more content than ever, and most of it sounds like it was written by nobody in particular.
Content vs. Brand
Brand's where the fun is, content's where the work is. But what's more important? There's is only one way to find out. FIGHT!
Why Smart Firms Sound Stupid: 5 Hard Truths About Branding in Professional Service
Why do so many professional services firms, full of smart, capable people, sound like they’re trying to confuse you? In this episode, the Good team dives into the five hard truths that explain why professional services branding so often misses the mark.