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How the Halo Effect Causes Businesses to Misread Brand Performance
Businesses often judge brand health through short-term performance. That’s a mistake, and it leads to the wrong decisions at the wrong time.
Beyond Features: How Brand Positioning Drives B2B Sales Success
Shifting from feature-focused sales pitches to value-driven conversations through effective positioning helps B2B companies demonstrate real business benefits to prospects.
Bloody Luxury
Recorded just before Christmas, we were bombarded with the perfume ads which led to a chat about branding and the luxury market.