Stop the Digital DoingJulie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning. Good Strategy/Bad StrategyGoogle's Messy Middle ReportStop The Digital Doing on the Good WebsiteDownload the episodeAvailable on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Professional Services Branding: 5 Hard Truths Every Firm Needs to HearToo many professional services firms confuse complexity with credibility. They sell expertise, but their brands don’t show it. In this piece, we share five hard truths firms need to hear – from fixing muddled messaging to breaking free from bland, lookalike branding. If your firm is serious about standing out, start here.
Struggling on the Kid FrontWe promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other.
Do You Need a Brand Purpose?We talk about brand purpose. Is it useful? Does it help? What's the point? Where does it work well? Where doesn't it? We talk it out. Let us know what you think.