Stop the Digital DoingJulie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning. Good Strategy/Bad StrategyGoogle's Messy Middle ReportStop The Digital Doing on the Good WebsiteDownload the episodeAvailable on Apple Podcasts, Spotify and via RSS for all other Podcast players.
The Win Rate Illusion: Why Brand Strategy Should Be RepellentWe received a brief recently from a great client. It was full of gnarly problems and interesting challenges. The kind of brief you want because the client is genuinely looking for growth. Then I looked at the KPIs.
Creating your Brand VisionDefining your brand starts with your vision. We look at the best approaches to creating a meaningful vision that's ownable to your business.
What's Love Got To Do With It?We're looking at the thorny issue of "Brand Love". Is it something useful? Is it nonsense? Can it be measured? We chat it through. Chris, Julie and Stewart try to get to the bottom of the phrase, "brand love".