Stop the Digital DoingJulie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning. Good Strategy/Bad StrategyGoogle's Messy Middle ReportStop The Digital Doing on the Good WebsiteDownload the episodeAvailable on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Brand Differentiation in the Age of AI ContentMarketers have been told to become publishers for the best part of a decade. Most of them did it: editorial calendars, content strategies, dedicated teams. The brief was always the same: more content, more often, on more channels. Then AI arrived and removed the last excuse not to produce. We now have more content than ever, and most of it sounds like it was written by nobody in particular.
You Get The Agency You DeserveWe've implemented a new client policy and we're interested in chatting it through. We're really interested in what you think about this. What have we missed, what are your concerns, what do you like? We're keen to learn. Drop us a line at [email protected] Oh, and a terrible Sean Connery joke told terribly.