Stop The Digital Doing on the Good Website
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What's that coming over the hill? Is it a brand eating monster?
Clients used to talk about “cheap asian imports” as a distraction. They were, as the name implies, cheap. Cheap in cost but also in quality.
Brand Strategy is Business Strategy
If you're looking to put a brand strategy in place it makes sense to know what the return is. The best way to do that is to tie the goals to the overall business strategy. Makes sense. So why is it we don't see this in operation as much as we'd like? Chris dives deep into what it takes to tie brand to the business goals.
Taming the Product Portfolio Beast: Simplifying B2B Offerings
In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses.