Stop The Digital Doing on the Good Website
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When Does a B2B Company Actually Need to Rebrand?
The word 'rebrand' gets thrown around a lot. A new logo here, a colour refresh there, and suddenly it's a rebrand. But for B2B companies, a true rebrand is a significant strategic decision. And getting the timing wrong can be costly.
Why Brand Gets Left Behind in B2B - Lessons from Our Survey
In this episode of the Good Brand Podcast, we unpack the findings from our latest B2B brand survey — and they’re telling.
The Theory and Practice of Brand Architecture
The theory around brand architecture is well documented.