Stop the Digital DoingJulie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning. Good Strategy/Bad StrategyGoogle's Messy Middle ReportStop The Digital Doing on the Good WebsiteDownload the episodeAvailable on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Why Brand, Not Sales Tactics, Could Be Killing Your Conversion Rates.Let’s get one thing straight. Sales performance isn’t just a pipeline problem. Or a training problem. Or even a strategy problem. These things matter, yes, but if your sales team keeps coming up short, chances are the real problem lies elsewhere.
Getting Clarity Around BrandsIf you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what they are, why we think they’re useful and how the reports can be used to guide brands.
Content vs. BrandBrand's where the fun is, content's where the work is. But what's more important? There's is only one way to find out. FIGHT!