Here are some links to some articles mentioned in our cheeky podcast.
Why content is more important than brand
Content Strategy and Why You Need One
Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.
Still Curious? Keep the ideas flowing - read another article.
What Does Positioning Really Mean?
Brand positioning isn’t just a tagline—it’s about owning a distinct space in customers’ minds. Without a clear strategy, your brand risks blending into the noise. This article explains what brand positioning is, how it differs from product positioning, and how to make it work for your business.
What's Love Got To Do With It?
We're looking at the thorny issue of "Brand Love". Is it something useful? Is it a nonsense? Can it be measured? We chat it through.
Beware those Branded Wasps
We're going for an easy one. What is brand? Chris, Julie and Stewart thrash it out. Hopefully. Let us know what you think, we're up for a chat.