The Value of Brand Values

Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.

Why brand onions don’t work 

https://www.wearegood.com/articles/why-brand-onions-don-t-work

 

The Choice Factory

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1

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