The Brand Workshop

Too often, we focus on the end result when it comes to brand. Instead, it's helpful to reflect on one of the critical milestones in the journey, the kick-off session, the brand workshop. We dive into what makes a good brand workshop, the reason for doing it and how to improve the session's outputs to ensure great work is built from it.

Take a look at the article we wrote about running a brand workshop. 

Download the episode

Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.

Want to go deeper?

Share your brand problem with us below, and using the power of an actual, useful AI, we'll direct you to the best content that will be of help.

Still Curious? Keep the ideas flowing - read another article.

Why Your Best Work Isn't Winning

In this episode of the Good Brand Podcast, Stewart, Julie and Chris get stuck into the real reason your best work isn’t cutting through. It’s not a branding problem, it’s a business problem. From product-led blind spots to muddled messaging, they unpack the "recognition gap" between what companies think they’re selling and what customers actually value. Expect plain talk on why brand is often misunderstood, why internal bias wrecks clarity, and how to close the gap with positioning that drives real, measurable value. If you’re still leading with technical specs and calling it strategy, this one’s for you.