Has Lululemon Lost Its Soul (And Is Your Brand Next)?

Lululemon built an empire by obsessing over community, culture, and the women they served. Then something changed. The stores lost their personality. The customer workshops disappeared. The soul got diluted.

Sound familiar? It should. Because what happened to Lululemon happens to almost every brand that prioritises growth over identity. The investors start calling the shots. The quarterly targets become more important than the customer. And slowly, the thing that made you special becomes the thing you sacrifice first.

In this episode, the team at Good unpacks what went wrong at Lululemon—and more importantly, what it teaches us about keeping brand at the centre when everyone's screaming for more revenue, more stores, more growth. Because here's the truth: most leadership teams don't want to hear: your brand foundations should dictate your growth strategy, not the other way around.

If your brand foundations need attention before growth pulls them out of shape, the Total Brand Review is where to start.

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Still Curious? Keep the ideas flowing - read another article.

Why Isn't Our B2B Brand Generating Leads?

If your B2B brand isn't generating leads, the problem is almost certainly not your sales process, your pricing, or your product. It's your brand. Specifically, the way your company is understood, remembered, and chosen by prospects before they ever speak to your sales team. The five most common reasons are: unclear positioning, inward-facing messaging, visual and verbal sameness, inconsistency across touchpoints, and simple invisibility. Fix those, and the pipeline moves.