Centrica, a global energy giant, sought to shift its culture and boost engagement with Health and Safety communications. Our work focused on four key areas to achieve this transformation:
1. Stakeholder Management
We invested time globally, listening to employees from the CEO to the shop floor, ensuring buy-in and support for the initiative.
2. Internal Brand Communications
Leveraging Centrica’s core brand values, we developed a strong communication platform without creating a separate internal brand, avoiding confusion.
3. Tone of Voice
We introduced humor and personality into messages, crafting a distinctive tone that conveyed seriousness while enhancing engagement.
4. Brand-Led Creative
Utilizing the existing brand, we designed a clean and distinctive campaign style tailored to connect with Centrica’s diverse workforce.
The result is a revitalized Health and Safety culture, with communications that resonate across the organization.
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