Universal Robots, a pioneer in collaborative robots (cobots) that work alongside humans to enhance productivity, sought to strengthen their brand presence and customer engagement. Our work focused on three key areas:
1. The Long vs the Short
While Universal Robots excelled in lead generation and sales activation, their long-term brand recognition was being overshadowed by competitors. We developed a distinctive brand platform to balance short-term sales efforts with sustained brand salience.
2. Better Digital Experiences
By analyzing the customer journey, we crafted improved digital interactions across the purchasing process, training, and post-purchase support. Brands offering tailored experiences outperform those that don’t.
3. Category Leading Creative
We established a confident, progressive, and high-tech creative articulation and brand guidelines, reinforcing Universal Robots’ leadership in the cobot sector and aiming to own the term ‘cobot’.
The result is a cohesive brand strategy that enhances Universal Robots’ market position and customer engagement.







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