Universal Robots, a pioneer in collaborative robots (cobots) that work alongside humans to enhance productivity, sought to strengthen their brand presence and customer engagement. Our work focused on three key areas:
1. The Long vs the Short
While Universal Robots excelled in lead generation and sales activation, their long-term brand recognition was being overshadowed by competitors. We developed a distinctive brand platform to balance short-term sales efforts with sustained brand salience.
2. Better Digital Experiences
By analyzing the customer journey, we crafted improved digital interactions across the purchasing process, training, and post-purchase support. Brands offering tailored experiences outperform those that don’t.
3. Category Leading Creative
We established a confident, progressive, and high-tech creative articulation and brand guidelines, reinforcing Universal Robots’ leadership in the cobot sector and aiming to own the term ‘cobot’.
The result is a cohesive brand strategy that enhances Universal Robots’ market position and customer engagement.
Ready to make your brand work harder?
Get in touch and let’s make it happen.
Need more inspiration?
See what else we’ve been up to.
