365 Retail Markets, a leader in vending technology solutions, faced brand dilution due to overlapping offerings from multiple acquisitions. We streamlined their brand to reflect their evolution into a cutting-edge tech company. Our work focused on three key areas:
1. Adopting a Branded House Approach
We transitioned 365 Retail Markets to a cohesive Branded House structure, creating a comprehensive branding and naming playbook to integrate over 15 acquisitions seamlessly.
2. Revolutionizing the Product Portfolio
We transformed their product presentation by shifting from abstract to descriptive naming, coupled with strict visual guidelines, unifying their hardware and software into a cohesive, technology-focused suite.
3. Repositioning the Brand
Through stakeholder discussions, we introduced the “Conveniently Smart” brand platform, repositioning 365 Retail Markets from a vending company to a tech innovator, aligning with their vision and market expectations.
The result is a unified, tech-driven brand that clearly communicates 365 Retail Markets’ innovative solutions.
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