Camira, one of Europe’s leading textile manufacturers, struggled to communicate the depth of their offerings. Our work focused on three key areas to address this challenge:
1. Simplicity
We identified Camira’s unique advantage—their comprehensive control over the entire production process from sourcing to manufacturing to quality control. By framing this inherent strength, we developed the “Made by Camira” platform, a simple yet powerful message that applies across all aspects of the business, from manufacturing to sales and HR.
2. Brand Tone
We established a consistent brand tone, making Camira’s communications more coherent and human. The “Made by Camira” platform facilitated this unified voice, ensuring the brand spoke authentically to all audience segments without adopting disparate tones.
3. Cohesive Creative
The “Made by Camira” platform became central to all creative endeavors, notably playing a pivotal role in Camira’s significant product launch—a collaboration with mid-century modern designer Jens Risom. This cohesive approach reinforced the brand’s identity across various channels and initiatives.
The result is a unified brand platform that clearly communicates Camira’s craftsmanship and quality, resonating across all facets of the business.
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