Resideo, a global leader in home control solutions, sought to integrate their new sustainability vision into their core brand, making it relevant to their audiences. Our collaboration focused on three key areas to achieve this integration:
1. Connect It to the Brand Values
Resideo had already identified sustainability as a company value. We anchored our messaging to the main brand, ensuring communication was delivered with integrity and purpose.
2. Define the Customer Value
We emphasized that sustainability messaging should focus on the customer. By highlighting the positive product choices available, we expressed the value of sustainability directly to the customer.
3. Coherent Stories Beat Facts and Figures
Recognizing that every organization is on an ESG journey, we crafted a clear narrative explaining Resideo’s path, favoring coherent storytelling over abstract facts and figures in marketing communications.
The result is a sustainability vision seamlessly integrated into Resideo’s brand, resonating meaningfully with their audience.
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