Devro, a global leader in collagen casing manufacturing, sought to unify its disparate global businesses into a single cohesive company. Our work focused on three key areas to achieve this transformation:
1. Brand Architecture
We streamlined Devro’s brand structure by consolidating multiple sub-brands into one unified entity, linking products and services directly back to the mother brand. This simplification made the brand more practical and cost-effective, particularly in the B2B sector.
2. Naming Conventions
We developed a new, simpler naming convention that attached descriptive suffixes to the mother brand. This approach eliminated the need for new logos or names, reducing subjective debate and confusion, and making it easier to navigate the product portfolio.
3. Crisp & Clean Creative
We introduced a new marque and a disciplined color palette, allowing Devro’s signature red to lead a simple and sharp executional style. New photography highlighted end-use products with an ‘exhibit-like’ quality, elevating the brand to reflect its professional and scientific credentials.
The result is a revitalized brand identity that unifies Devro’s global presence and clearly communicates its expertise and professionalism.
Your brand deserves better.
Get in touch and let's get started.
Not quite convinced yet?
Take a look at how we’ve helped others.
