Honeywell needed a stronger, more unified brand to connect with diverse audiences. Our work focused on four critical areas:
1. B2B into B2C
We repositioned Honeywell to appeal to both professional and consumer audiences, using the “Take Comfort” campaign to bridge the gap and build emotional resonance.
2. Customer Journey
A refined customer experience ensured seamless engagement across every touchpoint.
3. Stakeholder Management
Collaboration with internal teams worldwide brought alignment and buy-in at every level.
4. Powerfully Simple Creative
The bold “Take Comfort” campaign redefined Honeywell’s commitment to innovation and reliability, combining modern visuals with a clear, reassuring message.
The result is a brand that bridges complexity with simplicity, driving global recognition and success.
Using simple human stories as a backdrop, we brought a mixture of benefit and trust led messages to life with a series of bespoke wall-art illustrations.
Product Imagery
We used striking, high-definition visuals to showcase the refined craftsmanship and precision engineering of each product.
Digital approach for Honeywell.
We developed an educational digital experience that distilled complex product features into easy-to-understand, bite-sized content. Additionally, the campaign was crafted with global scalability in mind, allowing for seamless adaptation and translation across all of Honeywell’s international markets.
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