Stratasys, a global 3D printing technology company, faced challenges in articulating the benefits of their technology amidst increasing competition. Our collaboration focused on four key areas to revitalize their brand and market position:
1. Defining Brand Foundations
Through research and stakeholder consultation, we highlighted Stratasys’s unique strengths, reaffirming their status as pioneers and market leaders by tapping into their rich heritage and making the brand relevant to today’s customers.
2. Humanizing the Message
We simplified and humanized their messaging, shifting focus from product specifics to brand-level communication, making 3D printing accessible to potential customers with limited experience.
3. Meaningful Analytics & Reporting
Collaborating with marketing and digital teams, we established measurable and meaningful campaign metrics, enhancing understanding of outcomes and optimizing marketing efforts.
4. Elevating Creative Standards
We evolved their creative platform and graphic approach, injecting personality into communications and ensuring consistency across brand-led and performance marketing activities.
The result is a cohesive brand strategy that reinforces Stratasys’s market leadership and effectively communicates the benefits of their technology.
Feeling inspired?
Let’s create something that works for you—get in touch.
Don’t just stop here.
Have a nosy at the rest of our projects—there’s plenty more to see.
