Your sales team isn’t the whole reason you’re losing deals. Your brand is.
Most B2B deals are shaped before sales enter the room.
Long before a first conversation happens, buyers are forming impressions, narrowing options and deciding which businesses feel relevant, credible and worth pursuing. Those decisions are shaped by how clearly your brand and product offer communicate value.
When that clarity is weak, vague or too close to the rest of the market, sales have to work harder to create confidence, explain relevance and recover ground that should already have been won.
Who it's for
This breakfast roundtable is for B2B marketing and brand leaders who want to discuss the commercial impact of clearer positioning – from buyer confidence to stronger sales conversations and better conversion.
Things you'll learn
It won’t be a presentation-led event. It’s a focused discussion shaped by our direct experience helping B2B businesses sharpen how they present their value so buyers understand it sooner and sales can move with less friction.
Get your tickets
Thursday 21 May, 8:30am –10:30am. The format will be with a small group, a bite to eat, and an informal discussion with other senior marketing and brand leaders in B2B businesses.
Location
The Ivy Buchanan Street, Glasgow.
A relaxed, central setting for a focused small-group discussion.
About Good
Good is a brand consultancy for B2B companies where the brand has become a drag on the business. We start with strategy, not aesthetics, and measure what happens after. Glasgow-based since 2004, with a median client ROI of 1,285% across 40+ tracked projects.