Article | 28th Jan 2020
Brand Partnerships. The good, the bad and the tasty.
Brand collaborations, how they work and why it has something to do with peaches and steak.
Our Brand Thinking
Articles by Mark Cullen
Article | 29th Oct 2019
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
Article | 18th Jan 2018
Why your brand values probably aren’t great
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Article | 19th Sep 2017
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.