Well, hello there.
We have a vision here at Good. To make brands and branding better understood, respected and valued. Fancy, right? But it is what guides us; from the type of work we do to the clients we work with.
When we work with clients to define a brand, you have to consider the process as a team sport. The direction must be set at the top of the business, but the brand lives everywhere. To truly define a brand, we have to speak to a large cross-section of people within an organisation. People who represent the brand to customers. That can be salespeople, that can be product teams, that can be HR. Everyone's voice needs to contribute to how the brand manifests itself.
This means that we need to have a lot of conversations. And in the last month or so, I've been involved in many, many, many calls asking people what they think of the business they work for. It's just a flat-out honour to talk to people about the business they work for, what they love about it, what they get frustrated by, and what their aspirations are for the organisation.
While some of the discussions could be viewed in a cold transcript as being negative, the reality is that everyone that I've talked to is compassionately critical. But when you talk to people throughout the business you quickly realise that we're all on the same page, sharing that same vision; making their business more easily understood, respected and valued.
What else? So many calls has meant very little content being pumped out of the Good content machine. But we do have a lot of articles on our journal, from why you need a strong vision to the power of thank you and, given it's Panto season here in the UK, a warming tale about Aladdin, a Genie and brand love. It made sense at the time.
And the podcast. Oh, the podcast. Weirdly very popular in China. China knows. Have a listen, it's all useful advice for people in brand roles, not an agency talking about being an agency. We're trying to catch millions, not trying to catch feelings.
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