Newsletter | August 2025
Your Brand: Measuring What Matters
August always feels like a pause. Whether you’ve been grabbing the sunshine or just trying to keep the inbox under control, it’s a month for reflection before September ramps things up.
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We know you’re busy, so once a month we send an email with the best of our latest thinking — all in one place. You can see a few of the previous ones on this page, and if you like what you see, sign up below.
Newsletter | July 2025
Incredible tech, terrible results
The other day, I got one of those hopeless outreach emails. You know the type. Misnamed company, badly phrased offer, something about generating thousands of leads for £500 a month. The kind of thing that makes you wince.
Newsletter | June 2025
Brand in B2B: What’s really going on?
We’re running a short survey this month called Where Does Brand Break Down in B2B? – and we’d love your input.
Newsletter | May 2025
The Long Game
We recently won a large piece of work (which we’re delighted about) but the road to get there was long.
Newsletter | February 2025
Do You Believe in What You Do?
'Be intentional, or don't bother showing up.' That brutal advice from a mentor took me years to truly understand. Let me explain. Back in the old days, I was a Lighting Designer for the Tron Theatre in Glasgow. When I was introducing myself to people, and they asked what I did, I mumbled stuff around being a techie, a bit of this and a bit of that.
Newsletter | January 2025
New Year, New Insights: Our B2B Tech Brand Report
Let’s be honest—January’s a slog. The holiday glow has well and truly faded, the weather’s miserable (if you’re in the UK), and those early resolutions might already be feeling shaky. But we’re nearly through it, and as things begin to pick up pace, I wanted to share something I’ve been working on at Good that could help shape the year ahead for B2B tech brands.
Newsletter | December 2024
Who Really Controls Your Brand? (Spolier: Not You)
So, what about all the Jaguar carry-on? I'm not going to go into what I think about that rebrand; the world doesn't need to hear my rather placid take on it, though I would lurve to have seen the brand strategy presentation that was given to the Jaguar board, as the research results must have been terrifying to take them in such a crazy direction. Instead, I think it helped highlight the essentials of branding and provide some grounding into the basic facts of what we as brand people have to work with.
Newsletter | October 2024
The High-Quality Inquiry Paradox
I had a moment of clarity this week. They're infrequent, but when they come, they're usually very insightful.
Newsletter | September 2024
Branding is a War Worth Fighting
Branding isn’t for the faint-hearted. It’s a battle—a war, even—where every step forward is met with resistance, much like the creative process itself. When we talk about building brands, we aren’t just talking about logos or marketing campaigns. We’re talking about something much bigger: vision, mission, and values. This is where the real war is fought.
Newsletter | August 2024
Annual Planning for the Win!
Here in Scotland, our six-week national trauma is over. It involved intense learning, discipline, patience, tough, deep soul searching, long days, late nights, early mornings, intense negotiations, and lots of questioning about the meaning of life. But today, the kids head back to school. We did it.
Newsletter | July 2024
Embracing Evolution
In 20 years, it’s remarkable how our business has transformed and sharpened its focus.
Newsletter | June 2024
Building strong partnerships: A two-way street
We kick off our new financial year a bit like a lost submarine finally resurfacing from the Bermuda Triangle – sightly bewildered but ready to conquer new territories.
Newsletter | May 2024
Breaking the 5.4 Barrier: Navigating B2B Sales
We've been involved in a whole lot of new business conversations recently. It's still tough out there, and no-one seems to be able to nail down why.
Newsletter | April 2024
AI AI Oh
Spring is in the air! The clocks have leapt forward, and despite the lingering chill and those April showers, there’s an undeniable buzz of change and renewal around us.
Newsletter | March 2024
Back in the Saddle
As we continue to navigate through some pretty challenging times, I wanted to reflect after being out of the business these past few months. Stepping away from the daily hustle and bustle can often provide clarity and perspective that is easily overlooked amidst the day-to-day.
Newsletter | January 2024
We Love January
I don't think January's that bad. It's a get-it-together month, like a slow start to the rest of the year. I like to work it all out and then push forward. Everyone seems to be hunkered down; it's the reason so much TV is pushed out in January, and people are in some form of fasting after the festive period. I am fond of it; it only gets better from here.
Newsletter | December 2023
2023: The Grit and The Goodness
We’re nearly there. On the cusp of 2024 and with 2023 in the rearview mirror, it’s worth pausing to reflect on the year past.
Newsletter | November 2023
Team Sports
We have a vision here at Good. To make brands and branding better understood, respected and valued. Fancy, right? But it is what guides us; from the type of work we do to the clients we work with.
Newsletter | October 2023
Taking the ME out of TEAM.
Boo! That's October done.
Newsletter | September 2023
Celebrating Resilience
When September ends it’ll be four years since we completed on the MBO of Good. In October 2019 my co-founder Keith stepped back and I led an MBO with 4 new partners who’d all helped to make the business a success. Sometimes people ask if we’d have made the same decision if we knew what turmoil lay around the corner; but I think we’re unanimous in feeling that we did the right thing. It's been tough, but I think that relationships forged through difficult times are ones that last.
Newsletter | August 2023
A Good August.
Let me start by saying that you're looking great.