Hello Folks,
Let’s be honest—January’s a slog. The holiday glow has well and truly faded, the weather’s miserable (if you’re in the UK), and those early resolutions might already be feeling shaky. But we’re nearly through it, and as things begin to pick up pace, I wanted to share something I’ve been working on at Good that could help shape the year ahead for B2B tech brands.
Our latest report, Brand Dynamics in B2B Tech: The Current Landscape, takes a deep dive into the recurring challenges holding brands in the sector back. Think undefined brand foundations, fragmented acquisitions, overly complex product portfolios, and other common issues that can stall growth and erode clarity. This isn’t just a critique. The report goes beyond diagnosing the problems to provide actionable steps for tackling them head-on.
What’s in it for you?
Drawing on two decades of industry experience, this report examines the big challenges facing B2B tech brands today and why so many struggle to make brand a strategic asset.
Whether you’re dealing with fragmented brand architecture, complex product portfolios, or inconsistent messaging, it offers practical insights into these challenges and the broader forces shaping the sector. It’s designed to help you understand the dynamics of B2B tech branding and uncover opportunities for meaningful improvement.
I’m sharing this with our mailing list ahead of posting it on our website, so if this sounds like something that might resonate, feel free to download it and let me know your thoughts.
Download the report here.
We’re only a month in, but 2025 already feels like it’s asking tough questions of businesses. Will this be the year you finally put brand at the centre of your strategy? If that’s on your radar, this report might just give you a place to start.
Take care,
Chris
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