Hey Team,
Spring is in the air! The clocks have leapt forward, and despite the lingering chill and those April showers, there’s an undeniable buzz of change and renewal around us.
In the world of business, much like the natural awakening we see in spring, there's a palpable sense of rebirth on the horizon. Recent economic chills have tested our resilience, stretching our patience thin like the last icy tendrils of winter. But, here we stand at the threshold of a new season, buoyed by whispers of interest rate cuts from both sides of the Atlantic signalling warmer, more prosperous times ahead. At Good, we're not just waiting for this change; we're sprinting towards it, arms flailing, ready to grab it by the horns.
Speaking of change, let's talk about the elephant in every room—AI. It's a hot topic, sparking debates that swing from doom-laden prophecies to visions of a utopian future. We've found ourselves at the centre of this conversation, with clients increasingly curious about AI's role in brand development. We’re already leveraging AI in data and info analysis, but it’s clear its tentacles are extending into creative territories.
Here at Good, we see our work in two layers: the 'think for me' tier, which is our bread and butter, deeply consultative work focused on aligning brand identity with an organization's long-term goals, and the 'do for me' tier, which involves executing marketing strategies derived from our initial consultations.
Our stance? AI is poised to revolutionize the 'do for me' tier, streamlining and automating processes that are currently manual and time-intensive. However, the 'think for me' tier, the essence of what makes our work so personal and impactful, will likely remain a distinctly human endeavour. The real challenge (and opportunity) for us is bridging these two worlds—training AI to understand and act upon the strategic insights we develop in the 'think for me' phase to enhance our 'do for me' offerings.
It’s an exciting puzzle we’re putting together, asking the tough questions, and exploring how we can harness AI not just as a tool, but as a teammate, enhancing our ability to deliver unparalleled value to our clients.
As we step into this vibrant season of growth and transformation, we’re not just anticipating change; we’re actively shaping it.
Here’s to a spring filled with innovation, opportunity, and, of course, a bit of sunshine after the rain.
Ready to bloom,
Chris
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