Interface, a global flooring solutions company, needed to harmonize their brand and simplify their communications to better serve their global audience. Our work addressed the challenges of complexity, inconsistency, and digital inefficiencies. By focusing on four key areas, we helped create a cohesive and effective brand experience.
1. Tone of Voice
We unified Interface’s brand tone, transforming it from inconsistent and wordy to confident, human, and accessible across all communications.
2. Challenging Complexity
By simplifying brand elements—removing unnecessary words, logos, and clicks—we reduced corporate complexity, enhancing brand communications.
3. Removing Digital Friction
We streamlined customer sign-up processes, increasing completion rates and conversions by implementing user-friendly choices at critical interaction points.
4. Creative on a Global Scale
Developed master creative assets for both brand building and performance marketing, enabling local marketing teams to tailor materials for regional markets.
The result is a cohesive, simplified brand experience that resonates globally and operates efficiently.
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