Article | 11th Nov 2025
Pricing Power vs. Volume Addiction: What Your Margins Say About Your Brand
On a grey Thursday afternoon, a CMO and a CFO sit in a glass meeting room, looking at the same chart and seeing two very different stories.
Hello, we’re Good,
a brand consultancy.
We believe that brand strategy is business strategy.
Our work helps B2B businesses strengthen positioning, win customer loyalty, and drive business growth through effective brand strategy.
Take a look at our client work, understand our approach to branding or look at the results that our brand strategies have delivered for our clients.
365 Retail Markets
Putting the tech into food technology.
What we’ve been talking about recently...
Article | 7th Nov 2025
Why indecision is the silent killer of branding
Branding projects rarely fail because of bad ideas – they fail because no one makes a decision. Indecision creeps in quietly, draining momentum, confidence and belief.
Podcast | 3rd Nov 2025
The Bridge Builder's Guide to Brand Success
Most brand projects fail not because of bad creative work, but because of poor internal groundwork. In this episode, we sit down with Robert McKechnie, MD of Starrett Europe and a veteran of successful brand transformations at organisations including Core (Scottish Power) and Norbord.