Our work helps B2B businesses strengthen positioning, win customer loyalty, and drive business growth through effective brand strategy.
Take a look at our client work, understand our approach to branding or look at the results that our brand strategies have delivered for our clients.
Putting the tech into food technology.
Article | 29th Sep 2025
Measuring brand should be simple in theory, but in reality, it’s often messy, political, and difficult to pin down. Here’s why it’s so hard – and why doing something, however imperfect, is always better than nothing.
Podcast | 17th Sep 2025
In this episode of The Good Brand Podcast, we sit down with Catherine Connolly, Executive Chair of Prime Light Group, to explore how brand shapes boardroom decisions and business strategy. From her early career in B2B marketing to leading global and mid-sized companies, Catherine shares candid insights on using data to earn credibility at board level, why consistency beats trends, and how brand becomes the anchor for growth. It’s a practical, no-nonsense look at why brand truly belongs on the leadership agenda.
Article | 11th Sep 2025
Refreshing a brand doesn’t always mean starting over. Done well, it’s about subtle evolution – strengthening what already works while removing the clutter that’s built up over time. In this piece, we look at why boards fear brand change, why that perception is wrong, and how we approach brand refreshes, so they build confidence rather than cause chaos.
