Article | 29th Sep 2021
The purpose of our brand consultancy work is to build the perceived value of a business so that you can increase the margin of a product or increase market share — ideally both. But to start to create that perceived value, you must understand your brand.
Article | 9th Jun 2021
There’s a formula for brand success and it’s really no different from that tried-and-true recipe you always go back to. When it comes to brand, we know what works – simplicity, quality and consistency – and it’s what’s worked for a very long time.
Article | 4th May 2021
I feel for clients as they go around their agencies—presentations, suggestions, observations and, occasionally, insights. And then, when talking through a particular challenge, they are brought up. The Jesus of Modern Branding: Apple.
Article | 27th Apr 2021
To understand what it takes to create an effective employer brand, it’s essential that we’re on the same page about what exactly an employer brand is, and why it's important.
Article | 19th Jun 2018
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Article | 18th Jan 2018
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Article | 30th Mar 2017
I don’t know about you, but I’ve always had a problem with the brand onion, aka brand wheel, brand key, brand house.
Article | 16th Aug 2016
Good, timeless brands, like great architecture, are built on solid foundations.