Article | 30th Mar 2017
Why brand onions don’t work
I don’t know about you, but I’ve always had a problem with the brand onion, aka brand wheel, brand key, brand house.
Our Brand Thinking
Brand Strategy
Article | 28th Jul 2016
You need to invest in building brand value
How would you like your company to outperform the FTSE by 200 percent over the next decade?
Article | 3rd Feb 2016
What’s the difference between a Logo and a Brand?
The Tokyo Olympics identity system has re-raised the age old question. What is a logo and what is a brand?
Article | 1st Apr 2015
Why Luxury Branding Should Just Be Branding
It’s funny the way certain themes and strands emerge in the marketing world.
Article | 23rd Feb 2015
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'
Article | 25th Sep 2014
Consumers Don’t Care
I’m amazed at how we can complicate this industry so much that we actually forget what’s right in front of us.
Article | 31st Jul 2014
How To Get The Best Out of a Rebranding Job
In our 10 years we’ve done quite a few of these jobs and we’ve learned a fair bit about what happens and what matters when you're doing them.
Article | 11th Mar 2014
How Effective Are We?
We recently won another couple of Design Effectiveness Awards, which takes our tally of DEAs to ten since 2009. Six golds, three silvers and one bronze.