Article | 26th Nov 2019
Starting your Content Strategy
Strap in. We're going to talk about the latest, most fabulous digital marketing experience. Creating content that people want to look at, read and engage with.
Our Brand Thinking
Creative Expression
Article | 11th Jul 2019
Good advice on Good branding
So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.
Article | 24th Jun 2019
How to build a brand: Start with words
From time to time we face an interesting moment during that first client presentation when we’re introducing a new brand. We’ll take them through values and positioning matrices. Through the insight we’ve gleaned to give the brand the best possible start.
Article | 10th Jan 2019
More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
Article | 7th Jan 2019
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Article | 27th Nov 2018
Five Tips for your next Naming Project
TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.
Article | 19th Jun 2018
Why do Whisky Brands Suck at Digital?
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Article | 15th May 2018
Internal Communications and Brand
Looking to get the most from your internal comms? You have to start with your brand.
Article | 22nd Feb 2018
Why Design Effectiveness is Good News
The DEA's are the closest thing we have to a respected benchmark for design services that business can believe in.
Article | 22nd Jan 2018
The Role of Brand in Internal Comms
Our top 5 tips for creating effective internal comms.
Article | 11th Jan 2018
We're all digital designers now
The best way to improve the customer experience of a website is to make the design process a partnership.
Article | 19th Sep 2017
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
Article | 16th Mar 2017
Making Friends with Digital Design Jargon
Our take on three of the most common abbreviations you may have seen populating digital articles and conversations.
Article | 20th Feb 2017
The Power of Design
After thirty years of delivering all manner of design services, I know my primary role in any engagement, large or small, is that of an educator.
Article | 16th Jan 2017
How to buy design services
Now, before I start, I want to make it clear. This isn’t a rant. I’m not using this piece to have a go at clients, the system, or any third party who has ever sought to influence how and where work is placed.
Article | 30th Nov 2016
Advice for design students: Soup, trust and adulthood
Six months into being the team’s youngest designer, here's some ‘wisdom’ for all the students out there keeping me on my toes.
Article | 11th Nov 2016
Lost in pun-slation
We all love a good pun don’t we. Well one would think so, living in the UK where puns can be seen and heard every day. But are they falling on increasingly deaf ears?
Article | 22nd Sep 2016
Should designers learn code?
Our Head of Backend Development comments on the argument that's been dividing the internet since the first webpage was created.
Article | 20th Sep 2016
Can you build a ‘solid’ website?
What does solid mean in the virtual world of digital design?
Article | 7th Sep 2016
Emojis - The Logos of Life
What’s your favourite emoji? Cheeky monkey? Glass of wine?
Article | 7th Sep 2016
The 'Craft' Word
What do you think when you hear the word ‘craft’?
Article | 3rd Feb 2016
What’s the difference between a Logo and a Brand?
The Tokyo Olympics identity system has re-raised the age old question. What is a logo and what is a brand?
Article | 1st Apr 2015
Why Luxury Branding Should Just Be Branding
It’s funny the way certain themes and strands emerge in the marketing world.
Article | 23rd Feb 2015
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'