Article | 23rd Sep 2020
Do clients choose us or do we choose them?
For us, I suppose the reality is that it’s somewhere in between.
Our Brand Thinking
Brand Strategy
Article | 16th Sep 2020
Stop The Digital Doing
Have you ever been in a reporting meeting, a meeting that is reviewing the digital marketing activity and found yourself wondering how your life turned out so... wrong?
Article | 14th Aug 2020
How many products does a brand need?
There’s not necessarily a right or wrong answer here. But in my opinion, the fewer, the better
Article | 14th Aug 2020
Do you need to write a brief?
This is going to sound controversial, but many of the written briefs we receive are crap and aren’t worth it.
Article | 20th Jul 2020
The Five Signs of Brand Leadership
Brand Leadership. It’s a term that we use at Good when we start working with a client to understand just how much they “get” brand.
Article | 19th May 2020
Brand Building Basics
Welcome to yet another article about how to prepare for the end of the pandemic. You gotta get ready, you gotta be ready for the new world, and how everything's changing and you gotta get ready.
Article | 29th Apr 2020
Time to Review Your Brand Architecture
Brand architecture challenges are the branding equivalent of pulled muscles. They cause pain and frustration, but they don’t create enough of a problem to take you entirely offline to focus on the fix.
Article | 15th Apr 2020
Understanding Business Change During Coronavirus
I've got an old school pal who has a cracking family business. It's the oldest craft bakery in Scotland and has been in his family for 190 years. (No pressure there then).
Article | 18th Mar 2020
Good is Good Enough
One of our worst habits as a business is trying to make things brilliant, when they only need to be good.
Article | 16th Mar 2020
The Challenge of Rebranding in Sports
A few weeks ago, I was sat in a local pub enjoying a jam-packed afternoon of sport. A pretty good day, you might say.
Article | 9th Mar 2020
Brand Paranoia
Let’s talk about paranoia in branding. It’s something I’ve noticed a lot over the years - mostly with clients overestimating how much equity there is in their brand.
Article | 25th Feb 2020
Getting Started With Reporting
Getting your reporting structure right is key to the continual improvement of your marketing efforts. Here's some tips.
Article | 25th Feb 2020
Getting the best from your Agency
Help us to help you.
Article | 3rd Feb 2020
Brand Architecture - Don’t forget the due diligence
When businesses merge or acquire other businesses, they don’t spend enough time thinking about what to do with the brands, products and portfolios. This is our experience anyway.
Article | 28th Jan 2020
Brand Partnerships. The good, the bad and the tasty.
Brand collaborations, how they work and why it has something to do with peaches and steak.
Article | 9th Jan 2020
Brand Consultant vs Management Consultant
Is it ridiculous for us to consider ourselves a management consultancy?
Article | 26th Nov 2019
Digital and Brand
This is a bit of an unusual post as it talks more about us and our approach to digital.
Article | 26th Nov 2019
Starting your Content Strategy
Strap in. We're going to talk about the latest, most fabulous digital marketing experience. Creating content that people want to look at, read and engage with.
Article | 25th Nov 2019
The Good MBO - Learnings From The Journey
We recently completed a Management Buyout at Good. Keith, my co-founder and partner of 15 years, left the business and I now have four new partners from the management team.
Article | 29th Oct 2019
Good Advice on Succession Planning
By the time this hits our blog I’ll have left the design company I helped start. And that’s a good thing.
Article | 29th Oct 2019
Digital Strategy: Stakeholders
So many digital strategy documents, created with the very, very best of intentions, end up lonely, forlorn and forgotten. I hate that.
Article | 23rd Sep 2019
The Importance of the Customer Journey
Relax. This isn't an in-depth look at how to create a digital strategy for your business. Great Guns, no. We both don't have the time.
Article | 17th Sep 2019
Tips on Working Internationally
When we started, our first ambition was to open an office in London. It’s an inconvenient truth that we needed to have an office there in order to be taken seriously by clients. (Thankfully, I think it’s beginning to change now).
Article | 11th Sep 2019
Good Advice on Embedding Sustainability
My recent ramblings on good branding, featuring our client Interface, got me thinking about a topic there's no escaping. The environment. How, as businesses, can we do our bit? How can we embed sustainable practices and behaviours in our organisations?