Article | 27th Aug 2019
Setting your Digital Goals
The challenge when looking at digital is that it is seductive to fall for the lure of the big numbers. There is comfort in big numbers, especially if it comes at a low price.
Our Brand Thinking
Brand Strategy
Article | 14th Aug 2019
The Importance of Brand Expertise
I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.
Article | 25th Jul 2019
Go Beyond Digital Transformation to Digital Maturity
Digital Maturity is a term to describe how developed a brand or business is within the digital environment. It’s important because the most digitally mature brands communicate best with today’s digital-first customers.
Article | 11th Jul 2019
Good advice on Good branding
So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.
Article | 3rd May 2019
Gated Content- To gate or not to gate?
Gated content is one of those terms used by marketers rather than real people. Marketers see it as a lead generator, a transaction of information for your details by filling out a form and only then can you download that sweet, sweet PDF.
Article | 10th Jan 2019
More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
Article | 7th Jan 2019
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Article | 18th Dec 2018
Creating the right marketing strategy
This might sound overly simplistic, but one of the questions we keep asking ourselves (and our clients) is ‘how does this contribute to the plan?’
Article | 27th Nov 2018
Five Tips for your next Naming Project
TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.
Article | 26th Jul 2018
Measuring Design Effectiveness
Let's be honest. There’s no straightforward methodology to measuring design effectiveness.
Article | 26th Jul 2018
Getting Digital Buy-In
We seem to be in an interesting time for digital marketing.
Article | 19th Jun 2018
Why do Whisky Brands Suck at Digital?
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Article | 31st May 2018
How to write the perfect brief
When you have a look at our branding work, the first thing that hits you is the diversity. From sausage skins to car dealerships to carpet tiles to whisky. We cover a lot of ground.
Article | 19th May 2018
How Marketing Can Work Better With I.T.
If there is any certainty in my job, it's the moment that you chat with the marketing department about how they work with their IT team.
Article | 19th May 2018
How I.T. Can Work Better With Marketing
If there’s any certainty in my job, it's that moment when you chat with an IT department about how they work with their marketing team.
Article | 15th May 2018
Internal Communications and Brand
Looking to get the most from your internal comms? You have to start with your brand.
Article | 12th Mar 2018
Don’t let internal politics cost you money
Be aware of the impact internal politics can have on your marketing budgets.
Article | 22nd Feb 2018
Why Design Effectiveness is Good News
The DEA's are the closest thing we have to a respected benchmark for design services that business can believe in.
Article | 29th Jan 2018
The Good GDPR Checklist
How Good is preparing to comply with the General Data Protection Regulations.
Article | 22nd Jan 2018
The Role of Brand in Internal Comms
Our top 5 tips for creating effective internal comms.
Article | 16th Jan 2018
Local to Global
An agency can achieve global reach by being an expert in their field with a proven track record of success.
Article | 18th Dec 2017
What's the Difference between Branding and Marketing?
We need to share our expertise in order to build a better understanding of difference between the two.
Article | 19th Sep 2017
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
Article | 27th Apr 2017
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.