Podcast | 4th Jan 2024
Brand Guideline Guidelines
We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.
This is where we share honest takes on branding, backed by years of experience. If you’re after real-world thinking that cuts through the noise, you’re in the right place.
Podcast | 4th Jan 2024
We chat with Mike Hunter, our associate design director here at Good, about the dos and don'ts when it comes to what many businesses see as the end of the brand process, the brand guidelines.
Article | 4th Dec 2023
This is a recurring issue in the B2B work we do – and our answer to the question ‘should we create a new sub brand?’ is almost always ‘no’.
Article | 1st Nov 2023
When executed well, a brand’s guidelines are an essential tool that facilitates consistent and effective application of its visual identity. The problem is when they’re not done well, they do the exact opposite.
Podcast | 30th Oct 2023
Stewart's in the US! Chris is at home! Julie is at home!
Podcast | 28th Sep 2023
We're not playing around, we're diving deep into the trenches of practical brand strategy.
Article | 29th Aug 2023
We recently had an agency debate about which brands had the best brand character. Over the course of a week, we voted on different options and Captain Birdseye won. (A fine choice, don’t you agree?)
Article | 23rd Aug 2023
The short answer is no.
Podcast | 15th Aug 2023
In this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed.
Article | 10th Aug 2023
Exploring the why and how of B2B tech's fear of simplicity
Podcast | 13th Jul 2023
In this episode, we tackle the issue of 'brand confusion' and its impact on sales.
Article | 20th Jun 2023
Let's start by setting the scene with a couple of assumptions.
Podcast | 20th Jun 2023
We work with private equity businesses that understand the value of a clearly articulated brand.
Podcast | 22nd Mar 2023
We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business.
Article | 21st Mar 2023
This is the question that’s been keeping me up at night. I’m slightly scared to ask it publicly, but I’m genuinely struggling to answer it.
Article | 6th Mar 2023
Agencies aren't partners with their clients unless they share in the commercial risk of the enterprise.
Article | 6th Mar 2023
These mistakes may not be brand killers, but they could cause yours to bleed value and equity and feed the competition's business.
Article | 23rd Feb 2023
I think that outside the realm of B2B marketing, clients generally have a poor understanding of brand and why they should invest in it. I also think that’s because we (agencies) do a bad job of explaining why.
Podcast | 14th Feb 2023
Your competition is another company; it's the status quo.
Article | 7th Feb 2023
We don't claim to be experts in ESG but we do know a thing or two about brand. And as more and more clients come to us with projects that include an aspect of ESG, we’re seeing the two worlds collide.
Article | 25th Jan 2023
It feels like every other B2B tech firm I look at conforms to the same visual and verbal convention.
Podcast | 9th Jan 2023
Too often, we focus on the end result when it comes to brand. Instead, it's helpful to reflect on one of the critical milestones in the journey, the kick-off session, the brand workshop. We dive into what makes a good brand workshop, the reason for doing it and how to improve the session's outputs to ensure great work is built from it.
Article | 23rd Nov 2022
Even if we offer customers something new, better and cheaper it’s not necessarily the case that they’ll jump at it straight off the bat.
Podcast | 21st Nov 2022
Everyone swoons at a vision. Everyone gets into the value. But the mission? It's the middle child that people love but don't understand. We get into what we mean by 'mission', why it's central to a brand and how it should be used within your business.
Article | 9th Nov 2022
One thing we’re always telling clients is that the clarity and coherence of their organisation needs to come through in the first contact with the brand. Often, this first contact comes via a company’s website.